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In this academic project at VCU Brandcenter, my team was tasked with enhancing office furniture and supply brand Poppin through a strategic brand collaboration.
As an Experience Designer, I led the experiential promotion phase of the project, visualizing brand activations for this collaboration project.
Collaborators: Jade Chen (Art Director), Sarah Hipwell (Brand Manager), Sarah Gray (Strategist)
TIMELINE
January 2023
TOOLS
Photoshop
DISCIPLINES
Experiential Design, Brand Activations, Brand Strategy, Product Design
Poppin is an office furniture and supply brand that promotes minimalist, tech-focused design and vibrant, customizable color schemes.
With a mission to foster innovative thinking, Pioneer Works provides visual and performing artists, musicians, scientists, technologists, community organizers, and educators the resources and platform they need to expand their practices.
Pioneer Works Artists in Residence are emerging artists, musicians, and technologists who spend an intensive three months creating art and exchanging ideas.
Leaders in innovation can elevate one another to meet consumers in the future of work and creativity.
Using Poppin Pods, Poppin’s modular capsule work stations, Pioneer Works Artists in Residency will create art in public spaces to inspire creativity and promote Poppin’s Creator’s Collection.
