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I partnered with a local Blingle franchise to build a professional, consistent, and community-driven social media presence that showcases their premium outdoor lighting services. My role spans strategy and execution—from developing branded content to engaging the local audience and designing digital marketing assets that support seasonal promotions and lead generation.
Tools
Meta Business Suite, Adobe Creative Suite, Canva, Rallio
Disciplines
Social Media Systems, Digital Strategy, Digital Asset Creation, Campaign Collateral
To help the franchise build local visibility and stand out in a saturated market, I developed a social media strategy rooted in storytelling, consistency, and brand alignment. I created content pillars that balanced national branding with a local tone—showcasing lighting projects, educating homeowners, and promoting seasonal services. I also implemented a visual system for posts and built engagement workflows to foster community interaction and drive inquiries.
I produced monthly content calendars, designed branded templates for posts and Reels, and created marketing assets for digital and print campaigns. From promotional graphics and service highlights to testimonial carousels and animated videos, every deliverable was tailored to maintain visual consistency, support lead generation, and make content production more efficient for the client.
To help the franchise build local visibility and stand out in a saturated market, I developed a social media strategy rooted in storytelling, consistency, and brand alignment. I created content pillars that balanced national branding with a local tone—showcasing lighting projects, educating homeowners, and promoting seasonal services. I also implemented a visual system for posts and built engagement workflows to foster community interaction and drive inquiries.
